When I first sailed with Virgin Voyages, what stood out to me wasn’t just the bold design or the adults-only vibe — it was how refreshingly different the brand felt from traditional cruise lines.
Now, they’re shaking things up again with a major announcement that’s bound to change the way cruisers book their voyages.
A Big Shift in How Virgin Voyages Handles Fares
Starting October 7, 2025, Virgin Voyages will roll out something completely new — VoyageFair Choices, a three-tier fare model aimed at giving travelers more control, flexibility, and transparency.
According to the cruise line, this change is about bringing clarity to cruise pricing, much like what travelers already expect from airlines and hotels.
And honestly, that’s something the cruise world has been needing for a while.
“This isn’t about gimmicks or fine print,” said CEO Nirmal Saverimuttu. “We’re making it easier to book a voyage with confidence while knowing that once you’re onboard, the experience is unmistakably Virgin: elevated and unforgettable.”
It’s a confident move from a brand that’s already known for doing things differently — from its adults-only policy to its “Always Included Luxury” promise that bundles in dining, WiFi, and entertainment.
Virgin’s Record-Breaking Year
Before diving into what’s changing, it’s worth noting that Virgin Voyages is having a milestone year.
They’ve just launched their fourth ship, Brilliant Lady, and continue to see record demand for their signature, kid-free cruises.
It’s clear that Virgin’s formula — modern ships, incredible food, and an energetic, adults-only atmosphere — has struck a chord with travelers looking for something more sophisticated and stress-free.
Breaking Down the New Three-Tier System
The new VoyageFair Choices model will apply to Sea Terrace cabins and below, with three distinct fare levels: Base, Essential, and Premium.
Each tier comes with different perks, reservation windows, and WiFi levels — giving guests the ability to choose what works best for their budget and travel style.
1. Base Fare
For travelers who want the lowest price and don’t need much flexibility, the Base option is perfect.
Here’s what it includes:
- Lowest-priced, non-refundable fare.
- Basic WiFi for one device (social media, messaging, light browsing).
- 15-day dining reservation window before sailing.
- No changes to names, cabins, or dates allowed.
It’s simple, affordable, and ideal for those who prefer to lock in their plans early and stick with them.
2. Essential Fare
If you’ve cruised Virgin before, this one will feel the most familiar. The Essential tier is closest to the line’s current pricing model, with a bit more flexibility added in.
You’ll get:
- Classic WiFi (browsing and audio calls for one device).
- 45-day dining reservation window.
- Ability to adjust dates using a Future Voyage Credit.
- Option to make name changes for additional guests.
This tier strikes a balance between flexibility and value — perfect for those who want a smoother booking experience without spending extra for premium perks.
3. Premium Fare
Now, this is where things get elevated. The Premium option offers the most flexibility, convenience, and onboard perks.
Included in this tier:
- Premium WiFi for two devices (streaming quality).
- 60-day dining reservation window for early planning.
- A daily Bar Tab credit for drinks.
- Priority support for pre-voyage bookings and assistance.
For anyone who values convenience and wants to make their voyage feel just a little more exclusive, Premium seems like a no-brainer.
For RockStar & Mega RockStar Suites
Suite guests won’t see too many changes — they’ll simply enjoy earlier dining access, now available 120 days before sailing.
All their signature inclusions — like Richard’s Rooftop access, priority boarding, and those in-room luxury perks — remain untouched.
Gratuities Get a Transparent Makeover
One of the biggest changes Virgin Voyages is rolling out — and one that will definitely catch some attention — is how gratuities are handled.
Previously, tips were all bundled neatly into the fare, so you never saw them listed separately. But from now on, Virgin is making things more transparent.
You’ll see service charges as a separate line item at the time of booking.
Guests will have two options:
- Pre-pay: $20 per person, per night.
- Pay onboard: $22 per person, per night.
Once that’s covered, there’s no need to tip anywhere else on the ship — it’s all taken care of.
According to Virgin, this isn’t about charging more; it’s simply about showing exactly where your money goes.
The total voyage price will stay roughly the same — just presented in a clearer, more itemized way.
As someone who appreciates knowing exactly what I’m paying for, I think this is a smart move. No surprises, no hidden costs, just full transparency.
What Stays the Same — “Always Included Luxury”
While the new pricing model may sound like a big shift, Virgin Voyages is quick to reassure that their signature “Always Included Luxury” experience is here to stay.
Every fare — no matter which tier you choose — will still include over $1,000 worth of value built right in.
That means:
- Specialty dining from world-class chefs (no buffet lines here).
- Unlimited group fitness classes led by top instructors.
- WiFi for every guest.
- Soft drinks like soda, coffee, and water are included.
- Live entertainment that’s creative, bold, and unapologetically Virgin.
It’s all part of the brand’s promise to make cruising feel less like a traditional vacation and more like an experience — one where you can completely relax without worrying about hidden extras.
Virgin Voyages’ Vision Moving Forward
This announcement comes at a time when Virgin Voyages is enjoying its strongest momentum yet.
The line has carved out a unique identity in the cruise world — modern, adults-only, and stylishly rebellious.
Board Member and Senior Advisor John Lovell described VoyageFair Choices as a system “built for the modern traveller,” while CEO Nirmal Saverimuttu called it a natural evolution for a brand that’s already changed the way people think about cruising.
He summed it up best:
“2025 has been a record year. Virgin Voyages is now firmly on the map and the undisputed No. 1 cruise line. VoyageFair Choices is about opening our doors even wider, giving more travelers the chance to experience the joy, connection and freedom of sailing with us.”
That’s the spirit of Virgin — daring to do things differently, while keeping the guest experience front and center.
Final Thoughts
I’ve always admired how Virgin Voyages manages to stay ahead of the curve. With this new fare model, they’re not just adjusting pricing — they’re redefining how people think about booking cruises.
For anyone planning to sail after October 2025, this new system will make it easier than ever to pick what fits your style — whether you’re the no-fuss type who wants the best deal or someone who loves those premium extras.
At the end of the day, it’s still unmistakably Virgin: bold, transparent, and designed to make every voyage feel effortlessly luxurious.
